About Real Synergy
The story behind this independent UK business publication and the Dursley consultancy that first used the Real Synergy name.
Who publishes the guides?
The Real Synergy editorial team maintains this independent publication for people making everyday operational decisions in UK businesses. The guides are designed for use at a desk, in a supplier meeting or during a handover. Each worked example uses an invented business so you can replace its assumptions with your own.
Where the name comes from
An archived homepage from May 2006 identifies the original business as Real Synergy Consultancy. A UK Small Business Directory entry dated 14 June 2006 places it in Dursley, Gloucestershire. Visitors opening this domain saw a framed site. Its pages were served from a separate web address, which is why the surviving service descriptions are on a Tiscali archive.
The old technology pages describe work on suppliers, software licences and outsourcing. The recruitment pages discuss job boards, systems and bids. The design pages include website builds and domain management. Those records explain our choice of subjects. Today’s guides are newly written by an independent publication with no affiliation to the former consultancy.
How to use and improve the site
Start with the IT buying guide, the recruitment process map or the website brief. When a step depends on what a supplier has promised, write the promise, its owner and its due date into your own copy.
Found a calculation that doesn’t add up, a broken link or a missing historical resource? Send the editor a note with the page address and the detail that needs checking. Our editorial policy explains how we use sources and handle corrections.
Last reviewed on 9 November 2026.